As moms, finding wardrobe staples that are both comfortable and stylish is key. We need to be ready to go from the playground to pick up and from meetings to lunch, quick. That’s why we’re loving Revtown, a new brand of denim started by former Under Armour executives. Launched in 2018, they added their women’s line in September 2019 and have become known for designer quality denim at a surprisingly affordable ($79) price point, all available online (with free returns). Their “digital tailor” helps first time buyers find the right size. We spoke to the Product Development Lead Jennifer Carcich, who is Mom to Wilder, 2 ½ and Violet, 7 months, about this innovative brand, her life as a working mom, and what’s next for Revtown.
Please tell us a bit about your impressive background, which includes time at places like Under Armor and Saucony creating product lines.
I have been in the athletic arena for almost 20 years, working primarily in product roles. I’ve definitely always had an affinity for combining form and function, and have done apparel, footwear, men’s, women’s. Prior to this I was at Under Armour for eight years, which is where I met the founders of Revtown. I joined the team a year and a half ago; I was pregnant the whole time we were building the women’s line.
Can you please share a bit more about the company?
The founding guys were all in the athletic space and they came to the denim industry, which hadn’t been innovated in a long time and said, hey, men are wearing jeans and coming home and putting on athletic clothes, and women are changing into leggings. That’s where they started—with incredible fabric as well as fit.
Why are these jeans so great for moms?
I love them as a mom personally because they’re extremely versatile. When I’m waking up in the morning, getting everyone ready and dropping off at daycare, I go to these jeans because I feel put together quickly. With the premium fabric, I can wash them often but they retain their shape and color. I can buy three pairs at $80 that are the same quality as a designer brand. The yarns we use are a special proprietary yarn that have a great stretch but also have incredible recovery and durability, usually found in yoga pants.
How did your time at Under Armour prepare you for this job?
I loved my time at Under Armour and it was fun working on products that were designed to make athletes better. For me, whether you’re working on an athletic line intending to help someone PR on a marathon or helping a mom get through a day, I like the challenge of bringing that idea from athletic wear to denim.
Do you have any strategies that you turn to as a working mom?
I’ve given myself more grace. I love having my kids because they keep me grounded and remind me of what’s important. My mantra is to take each day as it comes. It’s helped me establish boundaries. It’s chaotic at times, and there are a lot pressure for women to have this work life balance—nobody asks men about this. I’ve had to ask for help. And my husband and I are creative in terms of our calendar and travel. We have a dry erase board with a travel and responsibility schedule. We’re overcommunicating our needs so we don’t get in these pinch points.
We always like to support local businesses. Can you please share any of your favorites in Western Massachusetts where you live?
Date Night or Night out: Tunnel Bar or Northampton Brewery
Great Juice & Smoothie Spot: Nourish Wellness Cafe
Coffee: Esselon Cafe & Coffee Roasting in Hadley
Scenic Spots or Running/Walking Trails: Look Park in Northampton, Forest Park in Springfield/Longmeadow, and Sugarloaf
Day Out with Family: Look Park, Shelburne Falls or the UMass Campus
Quick Bite with Kids: Bueno Y Sano (burritos), Black Sheep Cafe & Antonios Pizza
To learn more about Revtown and place an order, click here.
This post is sponsored by Revtown.